Take turns reading aloud with your child.
One reader from Ohio notes the only way she can get her 12-year-old daughter to finish a book is by taking turns reading with her. After she reads a chapter, they discuss it, and then they switch roles for the following chapter. Another reader suggests that by reading aloud together the parent is able to determine the child's level of comprehension. And several of you wrote about the added benefit of sharing quality time with your kids by reading together.
Offer an incentive program.
A parent in Alabama allows her children to stay up an extra 30 minutes past bedtime, provided their time is spent reading. TV is the reward incentive for an Illinois parent who offers her son one minute of television for every one minute he spends reading. Once her son begins reading, he ends up not wanting to watch TV, or he saves minutes when he knows friends are coming over so he can watch a movie. Another family in Ohio keeps track of the minutes spent reading and then every couple of weeks the family chooses a "free activity" for what they call a "double reward" day. During this special day they might picnic at a water-splash park, go bike riding and go out to lunch or go fishing.